Keith Perrin – Brand Mgr. | Motivational Speaker
Keith Perrin is an accomplished, well-known entrepreneur who successfully introduced, FUBU the Collection, a game changing apparel brand that currently reports over $6 billion in retail sales to date. As Vice President and director of marketing Keith was the point person who placed FUBU in dozens of music videos, photo shoots, concerts, TV appearances and movies. His relationship with music artists and dozens of celebrities is on a first name, private access basis which has been the mainstay of FUBU’s strategy for years.
In his role he also was the point person dealing directly with key retail accounts that were FUBU’s primary sales outlets. He and his 3 partners realized extraordinary celebrity and literally changed the way business viewed the role of young multi-cultural entrepreneurs throughout America.
In recognition of Keith’s contributions to the fashion industry and his business management skills he has been honored with many prestigious awards including the Ernst & Young’s Entrepreneur of the Year Award (2003); Crain’s Business of 40 Under 40 Award (2004).
Keith grew up in Queens NY and through the wise upbringing and encouragement of his single parent mother he begun working when he was 14. By 18 he had established himself in NY’s real estate market first working for NY’s Housing and Urban Development office (HUD), then as a rental agent and finally as a manager of a 200 unit Harlem complex, the youngest manager in the company.
His work in the fashion industry has taken him to a number of countries including Japan, Germany, Africa, Paris, London and South America.
Keith has worked with such well-known fashion brands as Kappa, Ted Baker, Coogi, Married to the Mob, Heatherette and Drunkn Munky.
FUBU the Collection became the first recipient of the Essence Achievement Award given to a company, and in 2004, the FUBU partners/owners were the first to receive the Asper Award for Global Entrepreneurship from Brandeis University. Keith is an excellent public speaker and has been the key speaker in Colleges, High schools, Corporations, Boys and Girls clubs and has appeared on and addressed groups including The Judge Hatchett show, Various News programs, BET, and The Montel Williams Show.
Keith’s approachable personality has made him a well-known and widely “liked” figure in the fashion and entertainment industry.
He is an honorary member of Phi Beta Sigma Fraternity.
Even with a very busy schedule Keith manages to give back to his community and assist those who are less fortunate by his charitable donations, mentoring and time. He says:
“The task of a leader is to get his people from where they are to where they have not been”.
Keith is showing and proving to this day he is capable of living up to this title and will continue to do so.
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